FBN Quest brand guide
FBN Quest, previously FBN Capital and part of the First Bank of Nigeria Group, unifies the different Investment Banking and Asset Management companies under one brand identity. This was a project where the ‘trick’ was not to walk away from under the umbrella of the group brand identity, but rather to develop a visual language that differentiated the new brand and maintained the links to the parent brand. Available to all FBN Quest staffers, this brand guide is not just about design principles, it also sets out the brand strategy, tone-of-voice and messaging framework in detail.