Concepts for a liquor chain's own label wines
The design brief was to develop concepts for the labels for the Secret Cellar range of 'own-label' wines which have become synonymous with Ultra Liquors and are a major drawcard. The wines are sourced from various prestigious wineries and the labels should reflect the status of the source vineyards well as looking more premium than they do now. The name must be prominent as well as the number of the particular batch. This number is vital to customers who use it when re-ordering.