Anglogold Ashanti
Brand strategy, refreshed identity and visual language for a global gold mining group operating through Africa, Australia and North and South America. AngloGold Ashanti needed to make their brand identity guidelines and brand activation assets easily accessible to their operations through Africa, North and South America and Australia. Using the Interbrand BrandWizard® digital brand management framework, separate English, French, Portuguese and Spanish language web sites were developed, each holding over 160 pages of brand implementation guidelines . Over 330 logo assets used globally are housed in a central ‘library’ as are over 2,000 photographic assets. Templates for commonly used stationery and other collateral items are housed in a ‘Collateral Builder Wizard’ that automates quick and fully brand-compliant production of communication materials.